The Liverpool City Combined Authority has launched a new £1.5 million fund to lure UK tourists back to the area.
Normally worth £4.9 billion a year and supporting 59,000 jobs, the sector brought in just £2.1 billion in 2020. Visit Britain forecasts that visitor spend nationwide in 2021 will be only 23 per cent of 2019 levels and visitor numbers only 29 per cent.