ISUZU D-MAX: READY TO WORK

The New Isuzu D-Max is a rugged workhorse that fulfils a myriad of purposes, serving equally well as a business or personal vehicle. Consequently, the D-Max is a particularly popular choice when it comes to farming, construction, and trade industries. Uncompromising in nature, the D-Max strives to be the ideal companion for many business needs.

Following back-to-back record sales years in 2023 and 2024, and multiple awards for the D-Max in 2025, several factors have contributed to the Pick-Up Professionals’ success., An unparalleled catalogue of accessories and versatile conversion potential, the D-Max range encompasses the needs of consumers/businesses from the rugged workhorse of the Utility to the premium lifestyle trim of the V-Cross.

Additionally, standard-setting fleet services allow the D-Max to be tailored to various applications in a multitude of sectors. From local traders to national corporations, Isuzu is the go-to option for a vehicle that consistently performs from both a practical and financial perspective, with its commercial status qualifying the D-Max for VAT reclaim and the fixed commercial Vehicle Excise Duty rate.

The Isuzu D-Max Range

The multi-award-winning Isuzu D-Max range has been a popular choice since its launch in 2012, satisfying the needs of fleet managers and families alike with its stylish design and SUV-level comfort. The third generation of D-Max was introduced in 2021 to be Stronger, Smarter, and Safer than ever, with further improvements in 2023 and 2025, keeping it up-to-date with the latest technological advancements.

Isuzu has powered into new territory within the pick-up segment thanks to achieving the maximum five-star safety rating in the comprehensive new Euro NCAP test. This marks a UK first for a pick-up, thanks to the new Advanced Driver Assist Systems (ADAS) fitted as standard across the range. As part of the ADAS functions, every Isuzu D-Max features Intelligent Adaptive Cruise Control, Forward Collision Warning, Traffic Sign Recognition, Traffic Jam Assist, Manual and Intelligent Speed Limiter, along with Lane Departure Warning and Autonomous Emergency Braking. 

A five-year / 125,000-mile warranty and five-year roadside assistance are also provided for further peace of mind. With a 3.5-tonne maximum towing capacity and 1-tonne payload, the D-Max ticks all the boxes with its impressive capability, durability and reliability.

The New Isuzu D-Max offers three body styles: single, extended, and double cab. There are also four different trim levels within two product ranges. The Business Range is built for performance under the most demanding working conditions. The All-Purpose Range adds superior levels of comfort and refinement, combining legendary capability and durability with technological advancements inside and outside of the cabin.  

Business Range

The Business range is built for rugged performance under the most demanding working conditions. The D-Max Utility model combines durability with new levels of safety and comfort. It is the smart choice for professionals who put their pick-up to work. Available in all three body styles, the Utility model also features automatic headlights, rain-sensing wipers, and a Stop & Start system for fuel efficiency and reduced emissions. 

Complete with vinyl flooring and adjustable ergonomic seats, along with convenient features like air conditioning, cruise control, and an 8” multifunction colour touchscreen with wireless Android Auto™ and Apple CarPlay™ make for a comfortable and productive work environment for multiple drivers. The Isuzu D-Max Utility can handle heavy workloads with ease, boasting features such as Trailer Sway Control, 4WD shift-on-the-fly (4x4 model only), Rear Differential Lock (4x4 model only), Hill Start Assist, Hill Descent Control, and underbody protection for increased chassis durability. 

New for 2025, all 4x4 D-Max models also include the all-new Rough Terrain Mode, an extended feature of the Traction Control System which helps reduce wheel spin and allocate power to the wheels with the most grip. Working in conjunction with the Rear Differential Lock, Rough Terrain Mode is designed to handle the most extreme off-road conditions.

All-Purpose Range:

The All-Purpose range features three D-Max models: DL20, DL40, and V-Cross. This trim level of pick-up trucks has received a sleek new design, offering superior comfort and refinement.

Isuzu D-Max DL20 is ideal for both professional and personal use, with heated front seats, high-quality carpet flooring, and striking silver external trim and 18” alloys. It is lightweight and can legally reach normal motorway speeds. It comes in manual and automatic transmissions with extended or double cab options.

The New Isuzu D-Max DL40, available exclusively in double cab configuration, adds a variety of sophisticated enhancements like distinctive Bi-LED headlights, LED front fog lights, daytime running lights with integrated indicators and new rear combination lights, dark grey and chrome radiator grille, side steps and newly designed two-tone 18" alloy wheels. The DL40 model also includes front and rear parking sensors and keyless entry and is accompanied by a push-button start system and welcome light. The interior benefits from updated leather upholstery, a leather steering wheel and an 8-way electrically adjustable driver’s seat. DL40 also introduces a new 7” Multi-Information Display, and a dual-zone climate control system, which allows the driver and passenger to set different temperatures.

The New Isuzu D-Max V-Cross, at the top of the range, features distinguishing dark grey exterior styling on the radiator grille, side steps, door mirrors, door handles and newly designed 18" Tough Style dark grey alloy wheels. The premium interior is practical and fuss-free: entertainment is provided by an updated and fully wireless 9” Multifunction Colour Touchscreen with Android Auto™ and Apple CarPlay™, and eight speakers. Auto-dimming rear view mirror and automatic headlight levelling further enhance driver convenience.

Accessorise Your Isuzu D-Max

Isuzu D-Max has one of the largest catalogues of accessories on the market, offering an unparalleled suite of options for personalisation. This not only allows the D-Max to be tailored to individual preferences, but also enables it to fulfil an ever-expanding range of purposes. Within the accessory catalogue, Isuzu offers a variety of Exterior Styling & Protection, Interior Enhancement & Protection, Towing & Load Carrying, Commercial & Leisure Canopies, Tonneau Covers, and Outdoor Adventure Options to satisfy individuals with commercial and lifestyle needs.

Elevate Your Business with Isuzu D-Max: VAT & VED-Friendly Solution

In the Autumn Budget 2024, released on 30th October 2024, HMRC introduced a change in the legislation regarding the tax treatment of double and extended cab pick-ups. Vehicles purchased from April 2025 onwards are classified as company cars for Benefit-in-Kind (BIK), Capital Allowance (CA), and some deductions from business profits. 

However, the Isuzu D-Max Utility Single Cab model does qualify as a commercial vehicle with regards to Benefit-in-Kind (BIK) and Capital Allowance treatment. Therefore, fleets operating a new single cab Utility model enjoy the BIK flat rate of £4,020 annually for 2025/2026, and a 100% Capital Allowance write-off as the model remains classified as ‘Plant & Machinery’.

Additionally, the Isuzu D-Max V-Cross Commercial is based on the premium award-winning V-Cross Double Cab and has been professionally converted into a two-seater model to meet the needs of commercial operators. The rear passenger space has been permanently adapted into a secure load zone, ensuring the vehicle cannot be returned to a passenger configuration, thus qualifying the model for the BIK  flat-rate and 100% Capital Allowance write-off.

VAT Refunds That Favour Businesses

Despite these changes, Isuzu D-Max pick-ups still qualify for VAT reclaims. The amount that can be reclaimed depends on how much the vehicle is used for business versus personal purposes. If the vehicle primarily serves business needs, a significant portion of the VAT can consequently be reclaimed.

Regular company cars do not have this benefit, which instead demands exclusive business use for any VAT refund. Isuzu offers a more flexible approach, ensuring that occasional personal use does not affect the ability to reclaim VAT for VAT-registered businesses making fully taxable supplies.

Fixed Commercial Rate for Vehicle Excise Duty (VED)

Similarly, treatment for VED purposes for these vehicles continues to be charged at the commercial vehicle rate of £345 per year, offering continued affordability for business users.

Crown Commercial Service – Access fleet terms for Isuzu D-Max through Purchase of Standard and Specialist Vehicles Framework

The CCS Purchase of Standard and Specialist Vehicles Framework enables the public sector to hire or purchase the Isuzu D-Max through the Fleet Portal, which provides technical and pricing information. Furthermore, as Isuzu UK is registered as a pre-qualified supplier, the simple-to-use portal allows customers to access competitive prices without the need for a fully open tender process.

Isuzu Fleet Conversion Centre

There is more to D-Max than its rugged capabilities and accessory potential; Isuzu additionally offers bespoke fleet conversions to ensure the D-Max is the most optimised companion for business needs. The Fleet Conversion Centre aims to maximise the Isuzu D-Max experience by offering complete solutions which customise the vehicle according to its purposes within a business, whether that be a sole trader, medium-sized organisation, or national company. 

Built to order at the Isuzu facility in Sheerness, the Fleet Conversion Centre offers pick-up conversions, livery, and fleet solutions all under one roof. Isuzu takes great pride in offering a bespoke service to suit the needs of its clients, and it is an officially approved government supplier. Furthermore, Isuzu UK works closely with the UK’s leading conversion specialists to deliver bespoke solutions to large fleets, also offering additional fleet terms. All the while retaining the manufacturer warranty and ensuring uncompromised capability and safety.

For small or medium-sized businesses looking for 25 vehicles or less, the Isuzu dealer network can work with our head office teams to provide a vehicle that meets your specifications. Conversely, for large organisations looking for over 25 vehicles, the Birmingham-based National Fleet Team will work closely to ensure each vehicle is built entirely to the business’ specification in our fitting centre.

Ready for the Future

The latest generation of Isuzu D-Max is a practical solution to many business demands, as well as a financially intelligent option. Consequently, sales of the D-Max saw a record high in 2024 and going forward, Isuzu looks to continue to offer pragmatic solutions to businesses. 

The New Isuzu D-Max EV, with its uncompromised 1-tonne payload and 3.5-tonne towing capability, is the first fully electric and fully capable pick-up in the UK market. With full-time 4WD enabled by a 140kW dual-motor system powered by a 66.9 kWh battery, the electric D-Max will launch in two premium trim levels based on Isuzu’s best-selling DL40 and V-Cross models (named eDL40 and eV-Cross, respectively).

Fleets seeking to meet carbon-reduction targets while retaining full workhorse capability will be able to benefit from the Isuzu D-Max EV, launching in the UK in early 2026.

For more information regarding the range of D-Max pick-ups, please visit www.isuzu.co.uk. 

To learn more about the Isuzu Fleet Conversion Centre and examples of bespoke builds, visit www.isuzu.co.uk/fleet.

Information on the upcoming D-Max EV can be found by visiting www.isuzu.co.uk/electric-pickup.