South Derbyshire District Council is working with the Star Foundation to promote its Rags2Riches scheme, where unwanted recyclable items can be exchanged for cash.
Clubs, groups and schools receive 40 per cent of funds raised by selling on the goods, while another 20 per cent is pumped back into the community through the Star Foundation grant and sponsorship scheme, as well as the recently launched Community Swim Fund.
The campaign encourages youngsters to donate discarded goods such as clothes, textiles, CDs and DVDs.
The foundation will be launching the scheme at St Edwards Primary School, in Newhall Road, Swadlincote.
Councillor John Bladen, Chairman of the Environmental and Development Services Committee at the District Council, said: "As an authority we are dedicated to reducing the number of items that are sent to landfill and educating our residents, both young and old, about recycling."
"This is a wonderfully innovative scheme that will help us achieve both of these targets whilst providing additional resources for our communities."
Further information:
South Derbyshire District Council
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