Adult social care recruitment campaign launched

A new national adult social care recruitment campaign has been launched to boost the adult social care workforce.

The new campaign ‘Care for others. Make a difference’ aims to attract thousands more people into social care sector and uses the new CARE brand for social care which symbolises the entire care profession – like the  recognisable NHS logo. 

Free-to-access e-learning courses and webinars for local authority and care provider staff are also being developed on how to maintain good care in the midst of the coronavirus crisis. Key topics will include: safeguarding, person-centred care, dementia, Mental Capacity Act, infection control and supporting care at home to reduce pressure on the NHS. 

Skills for Care have worked with the government to make rapid online induction training accessible. This includes key elements of the Care Certificate and is available free of charge. This will provide good practice resources and support for social care professionals to help the sector meet the challenge of COVID-19.

Professor Martin Green OBE, Chief Executive of Care England, comments: "There are thousands of people who are kind, skilled and dedicated and who have the necessary values and qualities to become part of the social care workforce. Social care transforms lives and enables people to live well. The satisfaction and rewards of delivering social care are incalculable and we hope that there will be many people who will come into the social care workforce and achieve a satisfying and rewarding career."