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UK and Irish local authorities discuss place branding
Local authorities from the UK and Ireland have met to discuss place branding.
16 local authorities (eight from the UK and eight from Ireland) met in Dublin to discuss the topic and how the associated techniques and strategies can be applied to the economic, political and cultural development of cities and regions.
The event was hosted by Dublin City Council in collaboration with the British Embassy and Connected Places Catapult and aimed to identify the strengths and potential benefits of branding places.
This is the second meeting of the 'Joining the Dots' programme. The programme promotes economic development in UK and Irish regions through the sharing of best practices by local policy experts. Beginning in 2018 the event has been hosted in over 10 different locations throughout the UK and Ireland, including Cork, Birmingham, Galway, Manchester, Liverpool and Belfast.
the British Ambassador to Ireland, Paul Johnston said: ‘Joining the Dots’ is a fantastic vehicle that promotes economic links and opportunities between regions of the UK and Ireland, helping to identify opportunities to connect businesses, researchers and academia to promote UK–Irish economic growth. Previous ‘Joining the Dots’ events have delved into important issues ranging from advanced manufacturing to inclusive innovation and last October we celebrated its 5th birthday in Cork with an excellent event on the retrofit of housing. I am delighted that the programme has returned to Dublin this week to host a masterclass on ‘Place Branding’. Over the course of this visit, UK and Irish participants will engage in workshops and discussions to share best practice on how to make their destinations better places in which to live, work, and invest.
Daithí de Róiste, Lord Mayor of Dublin, added: "I am delighted to be supporting the Joining the Dots initiative. Bringing together local authorities from across Ireland and the UK to network and share ideas will not only promote economic development but will build closer UK-Irish relationships and understanding."
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