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New Better Health campaign launched
The newly launched Better Health campaign offers free support and guidance to those working towards a healthier weight.
Better Health is working in partnership with 15 weight management and physical activity partners who are providing both free and discounted offers and the website will also signpost to local weight management support.
From reducing the risk of serious diseases such as type 2 diabetes, heart disease and up to 12 types of cancer, to lowering the chances of being hospitalised with coronavirus, the multimedia campaign highlights the serious health conditions which could be prevented by losing excess weight and offers free support and guidance to achieve this goal.
The new campaign highlights six benefits that could have a lasting impact on a person’s health by being a healthier weight: decreased risk of common cancers (colon, liver, pancreas, kidney); lowered risk of increased blood pressure; reduced risk of heart disease; less risk of developing diabetes; less strain from chronic back & joint pain; and decreased risk of being hospitalised or becoming seriously ill with coronavirus.
Public Health Minister Maggie Throup said: “The Better Health campaign returns today, focusing on improving adults’ health and helping them get to a healthier weight. January is a great time of the year for making resolutions and I hope that people can use this as a kick start moment to be more active and eat healthier – especially when losing body weight can have such a positive impact on our health, including reducing the chance of becoming seriously ill with Covid-19.”
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