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‘Get Ready for Brexit’ public campaign launched
The Cabinet Office has launched its new public information campaign, ‘Get Ready for Brexit’, which will run across television, social media, billboards and other platforms.
Recent government research shows that only 50 per cent of the population think it’s likely the UK will leave the EU on 31 October, 42 per cent of SMEs are unsure of how they can get ready and just 31 per cent of the British public have looked for information on how to prepare for Brexit.
In light of this, the campaign will set out what all members of the public and business owners might need to do, if anything, to get ready to leave the EU on 31 October. It has been reported that the campaign could cost as much as £100 million as ministers seek to inform people what they might need to do, if anything, ahead of the deadline.
Michael Gove, Chancellor of the Duchy of Lancaster, who is in charge of no-deal plans, said: “Ensuring an orderly Brexit is not only a matter of national importance, but a shared responsibility. This campaign will encourage the country to come together to Get Ready for Brexit on 31 October.”
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