New action plan for local media

The government has launched a local media strategy, backing high-quality and trustworthy local journalism.

The strategy includes funding to help local news publishers innovate digitally, support community radio stations and tackle the risks of ‘news deserts’ by helping to revive a local news presence in communities that currently don’t have one.

A new Regional Media Forum in the West of England will explore ways to improve the relationship between journalists and local public services.

There will be a campaign in schools in North West England to inspire young people from all backgrounds to pursue local media careers, as well as a commitment to guarantee digital access to a wide range of local and national news in all state schools in England.

The strategy will also commit central government to ensure it makes best use of local and hyperlocal media in its advertising and public information campaigns.

Chief Executive of the Society of Editors, Dawn Alford said: "The Society of Editors welcomes the government’s recognition of the importance of local media and the steps set out in this strategy to support innovation and encourage the next generation of journalists.

"Publishers and editors have been adapting to a rapidly changing media landscape for years, successfully reaching significantly larger audiences through digital platforms while continuing to inform the public, reflect local voices and hold decision-makers to account. In fact, some publishers are now reaching 80% of the local population their titles serve - more than ever before.

"A strong local media sector is essential to democratic society, and we look forward to working with government and industry partners to ensure it continues to thrive and serve communities across the UK."

News Media Association Chief Executive, Owen Meredith said: "The government’s focus on the sustainability of local journalism and its importance to communities through the package of measures announced in the Local Media Strategy today are very welcome. As reader habits change and the way we all access local news evolves with technology, ensuring publishers are properly rewarded for their investment in local journalism is vital, rather than the lion’s share of the value being siphoned off by Big Tech.

"We are particularly pleased to see a clear commitment to make better use of trusted local news environments – which reach 77% of UK adults - for central government advertising, as well as a new £12 million fund to boost local news provision. We are also delighted to be supporting a new campaign aimed at inspiring young people to take up a career in local news media.

"The Strategy also rightly identifies a need to improve transparency in local public bodies - maintaining a strong link between public notices and local news media will be critical to the success of that important work."