LGA launches new campaign to increase uptake in local council jobs

People are being encouraged to 'make a difference' in their communities by embarking on a rewarding career with their local council, with a new campaign by the Local Government Association (LGA).

Following a successful pilot in the North East of England, the ‘Make a Difference, Work for your Local Council’ campaign highlights a wide range of roles available in these critical service areas, welcoming people from all backgrounds and skill levels who are looking to begin a new role in local government.

Councils across England have been provided with a new toolkit to help promote recruitment in their local area, alongside national advertising across radio, billboards, and social media which aims to raise public awareness and encourage applications to council roles.

Produced in collaboration between the LGA, SOLACE, Regional Employers Organisations, and councils across the country as part of the LGA’s Sector Support Offer, and funded by the UK Government, the campaign showcases the variety of meaningful and fulfilling opportunities in local government.

More than nine in 10 councils are experiencing recruitment and retention challenges while facing unprecedented demand for services.

Cllr Abi Brown OBE, chair person of the LGA’s Improvement and Innovation Board, said: “There has never been a more important time to highlight the real difference that working in local government does. With public services facing mounting need, we need good people to carry out good work for their communities. 

“As the campaign launches and the new website goes live, we really believe that this joint-venture will make a huge difference around the country. We hope that talented individuals who are keen to progress their careers take up this opportunity to join their local council in delivering the vital services their communities use and rely on every day.”