Crickhowell High Street crowned ‘UK's best’

Crickhowell High Street has been crowned the UK’s best in this year’s Great British High Street Awards, winning £15,000 for the local community.

Located in the Usk Valley on the edge of the Brecon Beacons, Crickhowell High Street was announced as the overall winner of the Great British High Street Awards 2018 at a prestigious ceremony at Lancaster House.

The high street was nominated following the introduction of an ambitious initiative aimed at driving footfall to the high street, whilst maintaining that local people had their say on what was best for their high street. The Totally Locally Campaign brought over 100 local shops and businesses together to promote one another and run initiatives to both boost their businesses and provide the local community with vital services.

Communities Secretary James Brokenshire said at the ceremony: “Congratulations to Crickhowell and to all of today’s winners at the Great British High Street Awards. I am delighted to see so many people get behind their local high street. This government has put high streets at the centre of the Autumn Budget and we are determined to support them to adapt and thrive for generations to come.”

High Streets Minister Jake Berry added: “Congratulations to Crickhowell on being crowned the home of the UK’s best high street in this year’s Great British High Street Awards. The Awards celebrate the great work that is being done to revive, adapt and diversify our high streets and the quality of entries this year has been outstanding. It’s a sure sign that, across the whole UK, there’s a determination from local communities to keep their high street alive and kicking and we hope this year’s Awards provides the inspiration for others to follow suit.”

In addition to the overall winner, the four Champion High Streets were Altrincham Town Centre (England), High Street, Alness (Scotland), High Street, Crickhowell (Wales) and Portadown Town Centre (Northern Ireland).