Oxford attempts to cut sugar consumption

Oxford City Council has announced that it will partner the Jamie Oliver Foundation, Good Food Oxford and local organisations to become more Sugar Smart.

The initiative, which is already present in Cambridge, Bath, Bristol, Glasgow and Brighton, is part of the national SUGAR SMART UK campaign led by Jamie Oliver and charity Sustain to reduce sugar consumption, aiming to educate communities on the healthier choices that are available to them and the responsibility we all have to highlight these choices.

Following £5,000 of funding from Sustainable Food Cities, Oxford City Council will be signing a Local Authority Declaration to show their commitment to sugar reduction in the city, and will explore measures around limiting the advertising of sugary drinks on council-managed noticeboards and support the availability of free tap water.

Marie Tidball, board member for Young People, Schools and Public Health, said: “The high levels of sugar content in food and drinks is becoming an issue that we cannot ignore. This project will allow us to work towards reducing sugar consumption in Oxford. We are proud to be working with Good Food Oxford, as well as other local organisations towards this goal.”

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