Jane Frost CBE, CEO of the Market Research Society (MRS) explains how market research can be used to support decision making at both a local and national level

Market Research Society (MRS) ceo Jane Frost shares her thoughts on a new market research procurement framework following the 2012 closure of the Central Information Office (COI)

Alternative methodologies for market research have come about since the government’s austerity measures, and offer a cost effective way to ensure research lies at the heart of every local authority, says the Market Research Society.

In a time of local authority budget cuts, it is essential that spending decisions meet the priorities of local people. Research is one way of ensuring that spending priorities are properly targeted

With tighter budgets and the raft of new policies brought in by the coalition government, obtaining public views through research is now more useful than ever

The Market Research Society explains the principles and practices behind good research and how it can benefit the government sector.

Event Diary

London Calling! Register online for The HVAC & Refrigeration Show 2018

Taking place at London’s ExCeL, ecobuild is the number one event for forward thinkers in the built environment, comprising the ecobuild conference and futurebuild districts.

Hotelympia 2018 will equip visitors with products, trends and innovations to develop their businesses.