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100% Design London, Earls Court 18-21 September, is the leading show for directional design
 The UK’s leading contemporary interiors event, 100% Design, is set to push the boundaries of design even further with its on-going collaboration with Tom Dixon – the shows creative director. A broad spectrum of new talent, fresh ideas and innovative design promises to make this year’s event essential for the industry diary.
100% Design is the single biggest event during September’s London Design Festival. 100% Design 2007 was a great success with visitor numbers reaching over 26,700 as well as attendance from 1,432 UK and international press.
Influential event
100% Design is Britain’s most influential contemporary interiors show and has attracted an even bigger range of UK and international brands this year including Dupont Corian® and Missoni, Matthew Hilton, Poggenpohl, Pinch, Hitch Mylius, Ahrend, Allermuir, Boss, Freedom of Creation, Innermost Atwork Associates, Dornbracht, Bocci, Burgbad and Normann Copenhagen, and Pedini.
Design collaboratives continue to promote high standards, and increase awareness of the qualities and potentials of contemporary design. This year’s contributors include Hidden Art, Design Nation, Design Factory, and Danish Crafts all showcasing the best of the crop in the design world.
Furthermore, dedicated group stands from countries ranging from Korea, Denmark, Belgium, Japan, Spain, and Canada are being showcased, further establishing the diversity of 100% Design. Additional exhibiting countries include France, Germany, Estonia, Norway, Slovenia, and Spain.
The latest innovations from the world of contemporary lighting present a combination of inventive technology and creative design, including exhibitors such as Studio Make Light, Anytronics, and Barrisol.
Lighting exhibition
[re]design presents LIGHTEN UP, a sustainable lighting exhibition designed to educate, engage and empower. LIGHTEN UP looks beyond the bulb to explore what sustainable lighting means – from energy efficiency and sustainable material choices, to how lights can make us feel.
Following its outstanding success in 2007, 100% Futures is back for a second year, showcasing the best in emerging design talent and providing a hands-up to the next generation from the UK and overseas.
Last year’s exciting discoveries included Giles Wilson-Copp, Made in Denmark, Lime Studio, and Greece is for Lovers, who this year will be making the move into 100% Design.
What’s more, the line-up for this year will see the return of Benjamin Hubert who is set to present a brand new collection of innovative products along with award winning James Design - University of Northumbria, Jericho Hands and Point 3, to name but a few.
Amongst the newcomers to 100% Futures 2008, Spain’s leading design school, Elisava, will be showcasing the cream of the crop from their talent-rich students and Mindcraft, where 12 of Denmark’s top designers present their ideas on modern and innovative crafts.
Mindcraft is organized by Danish Crafts, an independent organisation under the Danish Ministry of Culture and is responsible for promoting Danish crafts.
British talent
New Brits on the block include Scotland based Johanna Basford, designer of beautifully hand crafted wallpapers, fabrics and lighting; textile designer Pippa Caley; and Royal College of Art graduate Stephen Johnson.
’Ten Again’ returns with 10 new exhibitors, producing a £10 product, using materials sourced no more than 10 miles away. The original concept was introduced by Chris Jackson and is now curated by Nina Tolstrup, challenging design with a simple idea, yet producing tangible and exciting results.
2007 marks the fifth consecutive 100% Norway, an exhibition of inspiring design from Scandinavia’s most scenic Western quarter. Curated by Henrietta Thompson and featuring new works in production both from Norway’s more established talents alongside new names who have never before shown outside Scandinavia. Up and coming names to look out for are Daniel Rybakken, StokkeAustad, Treidt & Tornøe, and one of Norway’s most celebrated designers, Peter Opsvik presents the Pengiun chair for Varier furniture.
Sustainable design
Following the success of last years event, 100% Design has again invited University of Brighton’s IF:Laboratory directors Nick Gant and Jonathan Chapman to create another event space that will bring sustainable design discourse, discussion, and debate to the floor of 100% Design. The theme for this year’s event is ‘Models of Sustainable Design’ and will demonstrate issues of scale, contradiction, and minimisation presented as a model railway.
Running through the landscapes will be trains laden with miniature products. Visitors to the stand will be able to drive the trains and position them in front of live television cameras that will then beam pictures of the exhibits out onto screens around the stand at Earls Court.
Dynamic design trio, Lime Studio, has been commissioned by Tom Dixon to design the main bar area for the exhibition. Working closely with Levantina – the worldwide leader in the natural stone market, Lime Studio is creating a breathtaking bar teamed with specially designed tables and chairs. Lucky visitors to the last day of the show will be able to purchase key pieces from the bar sold on a first come first served basis.
RugMark UK is a non-profit organisation working in South Asia to ensure that the rug industry is free of child labour. RugMark is running a design-a-rug competition to raise awareness about responsible production methods.
The winning rug will be manufactured in Nepal, and the winner will receive a one-week trip to Kathmandu to see their rug being hand loomed and all winning and commended designs will be exhibited at 100% Design.
Dates
Thursday 18 September, Friday 19 September, Saturday 20 September and Sunday 21 September. 100% Design is open to the public on Sunday 21 September. Children under 16 will not be admitted on trade days. |
